When corporations conduct their business by lobbying for their business model to be legally protected, trying to compete with them in the market is bringing a knife to a gunfight.
But in my conception of copyright reform there is a separation of copyright ownership law vs. legal protection of instances of when that copyright is monetized. The weakness in current copyright law isn't that it exists at all, it's that rights that properly benefit the individual transfer wholesale to the entity able to bring the idea to market. This needn't be the case. And a fix has beautiful consequences that align well with the major needs of the players involved. Though it would take agreement between both public, corporations, and government alike, the prime mover for such a parallel opt-in copyright system would be the individual themselves - which means such a system is both incremental and possible.
