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Getting cited is probably the largest individual incentive. To various degrees, authors also want to get their ideas and reputation “out there”. To that end, authors want their work to be (i) skimmed (the abstract at least); (ii) shared; (iii) read. A catchy title almost always helps (right?); there doesn’t seem to be significant downside to catchy titles.

So how do we get more desirable system behavior? It seems we have a collective action problem.




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