look at where their focus lies - exclusive tie-ins to every possible mass-market...

skeeter2020 on April 23, 2023 | parent | context | favorite | on: Lego breaks ground on first US manufacturing facil...

look at where their focus lies - exclusive tie-ins to every possible mass-market cultural event. Sure, they make the best bricks, but they make their money with Star Wars, Super Mario, Jurassic Park, etc.