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It's cheapest and healthiest to go to unprocessed vegan food and yet vegan replacements that usually have a premium over meat and dairy are also up, while their incremental production costs are probably less than meat/dairy.

This implies that meat/dairy have neither the top of the market nor the bottom. If more and more people are willing to pay that premium then I'm not sure what would come back and why once the costs of processed vegan food no longer includes early R&D and risk premiums.




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