I don't think it's super weird. I'm lowering my meat consumption by eating more non-meat, and I'm not particularly interested in things that try to fake being meat, when I do eat I prefer meat, not something pretending to be meat. Lots of vegan friends in my circle also complains about companies doing fake meat instead of doing better products not trying to imitate meat.
IMO it's a lost market. An actual vegan, or generally someone that cares about their diet and products they use deeply, doesn't need any food innovations. What we/they need is access to affordable quality products to make our own meals with.
There is no real market here except you are a innovative farmer.
