On: Firefox may soon reject Cookie prompts automatical...

[Moldoteck]

Tracking is needed for relevant ads. No tracking means you still get ads, just not relevant to your interests

[phendrenad2 → Moldoteck]

So sites need to have their own in-house advertising platform, I guess, because all of the major advertising platforms assume that they'll be able to keep track of how many unique ad views they're getting.