My assumption is they want to pivot into Windows being really free of charge, with it monetised through advertising. Putting all this junk into the Start menu is testing the waters.
If they must go that route, I sincerely hope they offer a paid SKU in the traditional $100-200 range that dispenses with all of that. It's kinda icky, but if they want to offer a Pro version that's all clean and tidy for money, and a crappy, ad-laden version for free...I don't want to think of all the shitty bargain PCs people will be stuck with, but at least I'll be able to keep building a new PC every 8-10 years with whatever hardware I choose and include a Windows license as part of the parts list.
Make this ad-supported version a budget option for people who can't afford more and won't install Linux if you must hit that market. Just don't ruin the whole thing for those of us who will pay a modest amount for hardware and software compatibility.
