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Here's one: F1TV

Their peak demand is insane, especially at race start, and is only sustained for a few hours for ~20 weekends a year.

AWS have already built a live streaming stack for their other customers with DRM and support for a wide variety of platforms. And there are other features like live rewind, restart, live to VOD etc.

It is also relatively straightforward to serve new countries, you don't have to build data centres all over the world, just stand up your infra in a new region.




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