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Has there been any real development in the industry during the last 10 years? Back then it was basically: optimise your site and ask/buy links. The techniques of keyword stuffing, link wheels and splogs had already passed by then.



That's what I've seen.

1. Write unique content that targets specific keywords. Use something like semrush.

2. Have good semantic markup with fast loading pages.

3. Get backlinked from higher authority domains through partnerships or paid engagements.

That's it.




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