On: Apple halted M2 chip production in January amid 'plummeting' Mac sales

[re-thc]

Does it matter what it costs Apple? The locksmith only takes ~5minutes to open a lock and yet...

[CoolGuySteve → re-thc]

Well yeah, it does matter. People aren't buying them at the current price point.

[juve1996 → CoolGuySteve]

They aren't buying other laptops either. It's a market problem.

[lakecresva → re-thc]

Yes, the way consumers perceive your pricing matters. If you lose a key, you need to call a locksmith; it's rare that someone needs to buy a new apple laptop.

[re-thc → lakecresva]

Is it rare? There are so many startups that come and go and they buy laptops (new) for employees...

[lakecresva → re-thc]

Sure, and their options include literally everything else on the market, including older macbooks. You're missing the point by a mile.

[re-thc → lakecresva]

What's your point? That it doesn't hurt Apple's bottom line so why not?

Cost of materials should not dictate the final price. There's always a lot more to it.