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In this case Google kind of painted themselves into a corner. Their ad based model was always counter to producing a good product. As time went on Google profits were more and more aligned with black hat SEO practices. They have now found themselves in a position where in order to fight the SEO spammers they would have to take a huge loss in revenue. They sort of just gave up at that point.

I get the point of results counter to common wisdom though. The pendulum is always swinging so sometimes one side is right and sometimes its the other but that doesn't make it wrong. Life requires timing along with critical thinking.




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