I think GMs backs are against the wall here. GMs margins are already so thin on most of that inventory (aside from top trims of trucks) that they’d be basically paying customers to take the cars off the lot. On top of that they lose a bunch of money on warranty claims and have no sustainable subscription models currently. GMs strategy is basically to cut off their nose to spite their face.
With dealer lots full of new vehicle inventory, she is choosing to lay off employees and shut down production instead of make reasonable price cuts.
And to double down on that delusion, she said that GM was “…poised to capture any upside in the market in 2023.”