To the point, I offered them the .org of the .com they were buying, and they were not interested. I never did it, but wondered what would happen if I just... booted it up. Maybe I'll try it some day.
There were other Mormon specific dating sites/apps while I started mine. I might have been the only one aggressively buying print ad space on BYU Provo campus with nice photography and taglines like "Meet Your Five Cow Wife Today On [...]" so I maybe added some visibility. And they saw my ad spends directly I would assume.