The main reason I still use Make over other alternatives is that everyone already has it. No need to install something else to bootstrap a project. I put in a `make initialize` that takes care of everything: setting up the virtualenv, using our internal pip mirror, downloading dependencies, etc. It's just such low friction!
Side note: Make is also really popular among self-hosters for ansible infrastructure setup.
Side note: Make is also really popular among self-hosters for ansible infrastructure setup.