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Looking at the actual research it seems the improvements were typically on the order of 10%. So this isn't going to turn Homer Simpson into Einstein.

I wonder how this compares over the long term to just working an extra 20 minutes per day, or even just drinking a cup of coffee.




At 10% it's also worth comparing to a placebo control group - I have the suspicion that the results of such a study could annihilate the "improvement" claim entirely if an independent study were to be conducted on this.




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