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I worked for a cookie company. Sometimes we would just swap the boxes for the name brand in the packaging machine while the line was running. The funny thing is, one box said it had some ingredient in it (it didn't) and the other one didn't.

Also at some point one company asked the cookie company to create a recipe to imitate some other product so they could compete. Except the cookie company was the one making that other product. So they copied themselves, it wasn't too hard...




>we would just swap the boxes for the name brand in the packaging machine while the line was running.

Any difference in consumer price of the identical product would be largely due to advertising.


Wait until you hear about designer handbags.


From what I hear, the top designers there don't actually need advertising.


Oh like you’re saying top designers do not spend millions on marketing, my sweet summer child.

It’s not that brands spend money on ads so they have to raise the prices. It’s that advertising enables brands to charge more because they can




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