Most "ordinary" business people who do project planning work have probably heard of BaseCamp too.
I think this might be the tech bubble showing. I've never heard of any non-tech, non-startup companies using Basecamp. I'm not saying that they don't, of course, but I'd be interested to hear some case studies in its use outside of tech-savvy crowds.
Last I checked, I believe something like 20% of our customers were from the tech/startup scene. The vast majority of our customers are regular businesses.
But yes, we're still tiny compared to behemoths like Sharepoint. All the more reason to be excited about the next 20 years!
And there was a great press quote for you in the comments: "$50 is peanuts for what you get in Basecamp. Any business doing $1000 a month should find huge leverage from it."
Exactly. As horrible as it is, sharepoint rules this area and probably has an install base that dwarfs base camp. When the average corp person thinks project and file management they think sharepoint.
Most programmers probably work at either BigCo enterprises (banks, insurance companies, telcos etc) or at "startup" type tech businesses or freelance agencies.
There are other industries that contain a lot of small businesses and probably employ very few programmers, think restaurants , local shops , small law or accountancy practices etc.
These guys probably aren't using sharepoint, most of them are probably using excel spreadsheets combined with paper.
I'm not sure how many of these guys are using things like basecamp but they a lot of them probably should be.
I thought 37signals website has videos of "satisfied" users? and some of them don't seem to be "tech" and "startup". Probably small businesses, but I don't think we can lump all "small businesses" == "startups"
I think this might be the tech bubble showing. I've never heard of any non-tech, non-startup companies using Basecamp. I'm not saying that they don't, of course, but I'd be interested to hear some case studies in its use outside of tech-savvy crowds.