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> Most "ordinary" business people who do project planning work have probably heard of BaseCamp too.

I don't think so. Maybe we just have a different opinion on ordinary, but I come across people all the time that would think Excel is the normal thing to use for this (and pretty much any other task...). Using web applications for day to day workflow is still alien to a lot of "ordinary" business types.




Granted. s/most/some/




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