Promising start. My mum is always on at me to send her the pics of my daughter that I put on Facebook. It would be cool if I could grant her access to my Facebook folder (at the moment I accomplish this through dropbox) but your product removes a couple of steps. Will certainly keep an eye on this one :)
I concur - please put pricing in the FAQ. It's a great service, you shouldn't hide the cost. Maybe I'm missing it on the front page, but I couldn't find the price anywhere (and only saw that the download is free, which is different from the price of the service, and of course holds no value without the service).
Have you seen http://theopenphotoproject.org/ ?