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Morgan Stanley is for wealth management. Chase for retail.



Within JPM Chase, the "JP Morgan" or "JP Morgan Private Bank" brand is used for (V)HNWI banking and the "Chase" brand is for retail (although Chase does have a Chase Private Client arm for almost-HNWIs). Due to the nature of catering to VHNWIs, "JP Morgan" of course offers wealth management services.

Morgan Stanley is a completely different company with no (current) ties to JPMC.

The reason JPMC and M-S share the name "Morgan" is because the investment and retail sides of the bank were split during the Great Depression due to Glass-Steagall, almost 100 years ago.




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