There's a price that the market (consumers) will bear to pay for a service. Let's call it MyBigBrand and you charge $5/month or idk, $10 for a one-time purchase.
Apple charges whatever their fee is, let's call it 30%, and they keep this fee and do lots of things with it including buy back stock and reinvest in improving their services.
MyBigBrand comes along and says hey that's not fair! They launch a marketing campaign "The Apple Tax" and file lawsuits. Courts decide Apple should allow 3rd-party app stores or that they can't charge the fee or have to reduce it.
In each of those scenarios, MyBigBrand continues to charge customers $5/month for their product. All that's occuring here is whether or not MyBigBrand gets to pay less to Apple or whether Apple gets to continue to charge MyBigBrand and eat into their margins.
For a consumer you still pay the same fee for the product, or potentially you have to download some other app store that MyBigBrand owns or collaborates with MyOtherBigBrand on and then they split the costs and keep more of the margin.
At the end of the day people are being duped into really caring about who gets to keep more of their money and it just doesn't matter, except that it appears Apple does something beneficial with the money they keep and having multiple app stores with exclusive apps will suck and be annoying.
There's a price that the market (consumers) will bear to pay for a service. Let's call it MyBigBrand and you charge $5/month or idk, $10 for a one-time purchase.
Apple charges whatever their fee is, let's call it 30%, and they keep this fee and do lots of things with it including buy back stock and reinvest in improving their services.
MyBigBrand comes along and says hey that's not fair! They launch a marketing campaign "The Apple Tax" and file lawsuits. Courts decide Apple should allow 3rd-party app stores or that they can't charge the fee or have to reduce it.
In each of those scenarios, MyBigBrand continues to charge customers $5/month for their product. All that's occuring here is whether or not MyBigBrand gets to pay less to Apple or whether Apple gets to continue to charge MyBigBrand and eat into their margins.
For a consumer you still pay the same fee for the product, or potentially you have to download some other app store that MyBigBrand owns or collaborates with MyOtherBigBrand on and then they split the costs and keep more of the margin.
At the end of the day people are being duped into really caring about who gets to keep more of their money and it just doesn't matter, except that it appears Apple does something beneficial with the money they keep and having multiple app stores with exclusive apps will suck and be annoying.