None of the streaming services appear to be standalone profitable, seemingly the only way to turn a profit is via anticompetitive tying of services/software/hardware. Or maybe more ads.
The standalone services have already started making big cuts to their own original content, with HBO Max removing Westworld and Netflix planning to remove Arrested Development, as (profitable) physical media returns: most CDs sold since 2004 in 2022, DVDs returned to overtake Blu-ray, new cassette music releases, etc.
I have to say, my favorite use-case for Netflix was the DVD plan. I had a queue that was over 300 movies long. By the time something showed up in the mail, I didn't know what it was. I'd just put it in and watch it blind, a gift from my past self.
Then I briefly lived somewhere with unreliable mail, and they decided to close my account on a whim. My queue was lost. Honestly wouldn't mind something like that again, although maybe they could just send me little thumb drives or something, because I don't have any optical drives anymore.
The standalone services have already started making big cuts to their own original content, with HBO Max removing Westworld and Netflix planning to remove Arrested Development, as (profitable) physical media returns: most CDs sold since 2004 in 2022, DVDs returned to overtake Blu-ray, new cassette music releases, etc.