It may not be necessary to compete as directly as that.
Filesharing sites compete against Hollywood in a different way (even though it's illegal) and they manage to grab their attention. What we need is something to give us the same amount of leverage.
What I'm trying to say is: Don't compete directly.
Apple didn't compete directly with the music/tv/movie industries but yet they too manage to have a huge leverage over them. And they managed that legally.
There will be a certain metric that matters in competition. We just need to know what that metric is.
Filesharing sites compete against Hollywood in a different way (even though it's illegal) and they manage to grab their attention. What we need is something to give us the same amount of leverage.