For a reasonable but not specifically informed consumer, I think it's likely they expect to be able to re-download movies from iTunes, particularly since music, apps, etc. can be re-downloaded.
In the US, tends to err on the side of consumer protection, even in the face of a click-through license to the contrary. While Apple will let you re-download if you call (apparently), if I'd lost >$100 in iTunes movies and they wouldn't, I'd call AmEx and charge back the purchase. Or go to small claims, just for the novelty of winning against Apple.
However, I just pirate music, tv, and movies shamelessly (and buy Blu-Ray physical media, since I like 1080p, and rip). MPAA and RIAA declared war on everyone else about 15 years ago, so fuck them. The only reason I pay is for convenience.
In the US, tends to err on the side of consumer protection, even in the face of a click-through license to the contrary. While Apple will let you re-download if you call (apparently), if I'd lost >$100 in iTunes movies and they wouldn't, I'd call AmEx and charge back the purchase. Or go to small claims, just for the novelty of winning against Apple.
However, I just pirate music, tv, and movies shamelessly (and buy Blu-Ray physical media, since I like 1080p, and rip). MPAA and RIAA declared war on everyone else about 15 years ago, so fuck them. The only reason I pay is for convenience.