On: How we boosted our marketing email open rate

[dazc]

'I don't understand how so many companies let their marketing department get away with this.'

Probably because their marketing people are highly skilled at marketing themselves.

[paulcole → dazc]

It surely couldn't have anything to do with non-marketers overestimating their knowledge of marketing.

You wouldn't trust a marketer to give input on the job of computer programming. Why would you trust a programmer to give input on the job of marketing?

[badwolf → dazc]

or... because marketing works.

Something folks here are rare to ever admit. HN is populated with amazing people who see thru all facades and are completely incapable of ever being a 'victim' of advertising, because we all know better!

[remram → badwolf]

It definitely has an impact in general, that doesn't mean that every marketing campaign has a positive impact on their company. Though of course if you only ask the marketing department whether they are efficient, they are going to always say yes.

[dazc → badwolf]

Indeed it does, I'm not sure that means we shouldn't criticize some of the most annoying aspects of it though?

[chowells → badwolf]

Marketing working is exactly what makes it unethical.