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The quote is from the book Pre-suasion by Robert Caldini, he points out that what we focus on will elevate the importance of whatever is focused on.

This is part of the reason I don't trust the news, because they all are focusing on the same things for a few weeks and then it drops never to be heard from again. Some examples

When Trump met with Kim Jong Un everything in the news media was about North Korea for weeks, it was painted as the vital question of our times that was a clear and present danger to democracy. 3 years into Biden I have barely heard anything about NK.

Another exmaple is oil prices, does anyone else remember during the Bush years how the oil prices dominated everything in the news and the Middle East was the most important region in the world, to the point that we supposedly went to war in Iraq over oil? Yet when it was hitting $5-6 a barrel I wasn't hearing anything about it. Or how many of us have heard anything on Iraq or Syria since ISIS?

You can look for countless examples but even if it isn't outright lying by choosing what to focus on the media already sets an agenda.




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