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There’s this eternal cycle in every space.

1. There’s a big behemoth corporation. Loaded with money, 100K+ employees, bazillion features, complex, slow clunky product that a lot of users hate. They can’t grow by adding more value so they resort to money extraction tactics by making user experience worse.

2. New startup realizes they can build 80% of product in a few months with a small team. They build a sleek, swift, sweet product that takes off.

3. The tech behemoth first ignores it, then tries to trample it and then gets angry, but too late. Someone stole their lunch.

4. The new startup is hiring like crazy. Their growth is slowing, their investors are asking for new avenues. PMs are resorting to shady growth tactics. Ads in users faces, app is becoming complex, clunky and dog shit slow. Who cares though? Growth at any cost, gotta increase market cap.

5. The startup is the behemoth. A large chunk of their users hate it and want something better.




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