Maybe, but I think the point of all this discussion is that Google _hasn't_ done something like this. It's not an unreasonable take that their lack of progress on this front is exactly why solutions like this are noticeable improvements in the first place. Sure, Bing AI isn't better than Google with ChatGPT, but the fact that it's a discussion at all is a sign of how far Google as fallen; if we're setting the bar at the same place for both Microsoft and Google for search products, then Google has already lost their lead, and that's a story on its own.