> In fact, you can tell them you have a pool of expert freelancers and consultants ready to go for their own projects.
Don't lie. There's no need for this one, anyway. If your company presents as professional and competent, people will assume this. What you need is for your company to get a couple of initial gigs, and to get permission from the clients to mention them in marketing efforts. (That's the hard part, and it can take time if you're starting from zero. But it's only hard at the very start.)
Then do that. Potential customers aren't thinking "I wonder if they have a staff", they're thinking "I wonder if they can do the job properly". Being able to point to prior happy customers goes a long, long way.
It's not a lie unless you word your statement very poorly.
You have the exact same access as other consulting firms to 3rd party websites to find freelancers, if needed.
Do you know what these firms often do? They take any paid jobs they can get even without having the staff in place to do a project. If they need extra help, they scramble to find people at the last minute.
Don't lie. There's no need for this one, anyway. If your company presents as professional and competent, people will assume this. What you need is for your company to get a couple of initial gigs, and to get permission from the clients to mention them in marketing efforts. (That's the hard part, and it can take time if you're starting from zero. But it's only hard at the very start.)
Then do that. Potential customers aren't thinking "I wonder if they have a staff", they're thinking "I wonder if they can do the job properly". Being able to point to prior happy customers goes a long, long way.