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Most large companies would just destroy themselves if they tried this. IBM is still there, decades later. Why is it not good enough to just continue to exist and generate profits, even if you aren't the highest-market-cap company on the planet?



Because once a company becomes publicly traded, that's not what the expectations are.


Decades ago, it used to good and normal for big companies to simply stay the same size, make a steady profit, and return dividends to their shareholders. That's how you get a stable society, not with constant boom-bust cycles.




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