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Microsoft's insistence on reusing the bing brand and website is baffling to me. No one wants to use that shit, but in classical Microsoft fashion, they're too attached to old decisions. What a missed opportunity to do like they did with IE and kill it in favor or something new and fresh.

Ultimately, Microsoft will make it easier for Google to catch up because its internal culture is and will continue to be unchanged, no matter how much technology they inject from OpenAI. Make no mistake, behind the shiny PR, it's still the messy Bing AI organization, the demoralized Microsoft Research organization and good ol' Microsoft.




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