No. It’s called customer development, product development, design thinking, human centered design, etc — and has nothing to do with marketing, which is something you do after you have a defined product or service. Sales has more in common with it than marketing.
Customer development, product development, design thinking, human centered design -- those all sound like made up activities you tell your VCs you are doing because you don't have product market fit with v0. Build a new v0 or go home.