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Every time I read one of these I realize how non-obvious this advice is to most people, especially because in the physical world we have already pushed efficiency to its limits.

It’s much more difficult to do things that don’t scale when you’re competing with physical products on established markets who’ve spent years building a huge chain of efficient processes.

I don’t think this piece of advice will remain relevant for many more years. Starting a digital product today is already much more difficult than it used to be because the bar is much higher (and regulation has grown too).




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