There is however a pitfall that this approach seems to lead to unless you actively prevent it. Roughly the process is 1. You hire someone to take care of things manually. 2. As you grow, your devs are worrying about other things and so instead of automating you hire more and more people to handle the toil that should have been automated along the way. 3. Because these jobs are handled by one group of people and developers are working on customer facing features, the communication and prioritization necessary to fix the issues rarely come up.
There is however a pitfall that this approach seems to lead to unless you actively prevent it. Roughly the process is 1. You hire someone to take care of things manually. 2. As you grow, your devs are worrying about other things and so instead of automating you hire more and more people to handle the toil that should have been automated along the way. 3. Because these jobs are handled by one group of people and developers are working on customer facing features, the communication and prioritization necessary to fix the issues rarely come up.