Twitter's 2021 wasn't really that bad. They increased revenue about 37% year-over-year to $5 billion, at a loss of $220M.
In the pumped-up investment environment of 2021, that kind of relatively small loss was an acceptable trade-off for such high growth.
The revenue collapse of 2022 is clearly almost entirely due to the new ownership who did their best to destroy advertiser trust, first by spending six months disparaging the company, then by indiscriminately firing moderation and ad sales teams.
