People often conflate an opportunity loss with a real loss. Almost all conversations about market prices include moments when this mistake enters the room. You didn't make it, but I can almost guarantee somebody would start acting like taking $2 as a price, when you could take $5 means you "lost $3" when what you suffer is an opportunity loss.
Long term pricing contracts, futures are about price stability and prediction. Predicating that there is a "better price" out there demands you not consider the long term consequences of seeking it and charging it.
Sometimes, It's better for everyone (yourself included) NOT to seek the highest spot rate price for something.
"I got $5 but I bankrupted my customer and now I can't get $1" is not in the end, a good move.
