This is a blog post from Jamey Stegmaier, who runs Stonemaier Games. He is one of the most successful designers and publishers of board games from about the last ten years, having designed Scythe and Viticulture (among others), and published Wingspan - which is probably THE most popular "designer" board game in that time frame. This is a post on his company's blog, and that context is known to the target audience.
