More likely they bork a large chunk of Google's ad revenue by making information search and retrieval usable again under a UBI rationing to fast but not cheap tiered freemium model. That's before you consider information generation, process management greasing and problem solving potential use cases.
When I google and every time I google on basic search I instantly get several pages of adspam, blogspam and phishingspam and rarely anything high quality or relevant to my search string. Unless append something like "reddit" to my query and then mine the reddit post useful info and links. Even google scholar, which used to be brilliant, has recently switched to an vector search embeddings approach more similar to base search. Happy to wait a few seconds for an LLM based google killer to generate ideally accurately cited relevant information.