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Enshittification is a great term. Great piece by Cory too. I wrote something similar about 'UX Erosion' a few years ago about the same dynamic on social apps:

>UX Erosion, n; 1. shiny new service & concept appears with great UX that attracts creators, followed by a slow undermining of that UX, transitioning from delight-oriented to lock-in, habit, and apathy.

https://nickpunt.com/blog/ux-erosion/




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