The author seems to be arguing that the technology (i.e. MT in this case or CMS-es in general) that enabled many more people to blog (and therefore they all look alike) is what broke the web.
I understand the sentiment. But I rather have more people blogging than not.
Because blogs are the web. Many more people should be blogging.
It sounds like you missed the main point of the author: the blog-CMSs did not just impose a certain look, they also imposed some fundamental assumptions about the content, namely that content is produced as a steady stream of distinct "posts", and that the newest posts are the most interesting and massively more visible than "old" ones.
And that is a very different kind of content than webpages that are not inherently ranked in importance and discoverable through a TOC, where updates don't necessarily add new pages but often also extend or modify older ones.
Blogs are not the web. That you could even think of making that statement is the most resounding confirmation that the author is right.
I understand the sentiment. But I rather have more people blogging than not.
Because blogs are the web. Many more people should be blogging.