Has this happened to more people?
I just noticed this, and so this happened to a few friends of mine.
I am familiar with dark patterns, and read carefully and I though I had dodged all Microsoft attempts at trying to register me into their online system, but somehow they got me.
(My favorite Windows 10 update was the one where you installed it, and instead of getting your desktop on reboot, there was this weird slideshow that said "HELLO" "ALL YOUR FILES ARE EXACTLY WHERE YOU LEFT THEM". I thought it was malware, but that's apparently something a large team of experts at Microsoft thought would be fun for their users. Maybe they were really excited about some filesystem bug that they fixed? I'll never understand.)