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This is silly, this is a HUGE opportunity for Apple and developers. I don't understand why Apple would shy away from it - probably fear of abuse?



Apple was nice enough to call me on the telephone to discuss my rejection. They wouldn't say why auto-renewable subscriptions can't be used by non-publishers.

My suspicion is that they want to prevent app authors from using a SaaS-like monthly billing model. Whether this is due to customer confusion or their own distaste for monthly billing I can't figure.


It seems that developers have to take the backseat unless they want to miss out on the ride.

A lot of Apple's thinking can be explained through the eyes of the user. As a user I'd hate for apps to continually bill me unless I expect it (which I would in case of a publication). As a Developer, I can see where SaaS billing would make sense and would like to have that option.


Having apps require a non-renewing subscription hardly seems like the more user-friendly approach.




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