Are you implying that advertising is the only viable business model? I really hope you're wrong, if so. Ads have corrupted and made worse everything they've touched online. I would really like to see a new generation of services that aren't ad-based.
Personally it seems weird to me that people assume things like search and email must be completely "free with ads," while nobody expects anything in the offline world to be free with ads. Even TV, if we're being honest, since while broadcast technically exists, it seems the vast majority of people who watch it pay for cable. Why couldn't ad-free gmail and search be a $20 addon to your internet plan? Most people couldn't function normally with NO search engine today, so what's wrong with allocating the kind of money to it that would buy 2-3 cups of coffee?
Sure, but it’s not because of the lack of ads, but rather because they know virtually nobody uses it. I was imagining paid Gmail, but Internet “with Gmail(tm)” being a bundle they would advertise, like when DirecTV offered TiVo. Or when you can buy HBO through Amazon Prime.
But nobody uses it because it isn't as good as gmail. Before Gmail, it was a lot more common to use your ISP's email. And given the current monopoly power of ISPs I'm pretty doubtful that any such bundling would be in users' best interests.
Personally it seems weird to me that people assume things like search and email must be completely "free with ads," while nobody expects anything in the offline world to be free with ads. Even TV, if we're being honest, since while broadcast technically exists, it seems the vast majority of people who watch it pay for cable. Why couldn't ad-free gmail and search be a $20 addon to your internet plan? Most people couldn't function normally with NO search engine today, so what's wrong with allocating the kind of money to it that would buy 2-3 cups of coffee?