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I wonder, why doesnt Nike just add ID verification, is the friction too much?

I mean these people queue in lines so I would think not, and the new ID verification apps are pretty seamless (upload a pic of self and ID).




A lot of people buying these sneakers will be quite young and/or not necessarily have ID.


People would generate ids or use stolen ones. A lot of foreign players in the sneaker game don’t care for us laws




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