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Well, actually iTunes is not such a great example for the music industry because iTunes got them by their balls with Apple having significant leverage when it comes to negotiating with music labels. Not only that, but the music industry lost significant control over what hits to promote - because the iTunes chart is now an important validator of hits.

But the music industry is to be blamed for this - for a long time all the music you could buy from iTunes was DRM-enabled. This worked in Apple's favor, contributing to the popularity of iTunes, because once hooked, the millions of iPod customers couldn't switch to something else easily without losing the music they've bought.

So who pushed DRM on (honest) customers, punishing them for not pirating? They made their own bed, now they are bitching about it.




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