IANA Marketer but this looks like a white-hat SEO opportunity for somebody -- say travel agent, tour package provider, guide book publisher. Write up a web page linking to the China consulate site, explain the frequent confusion over forms, maybe provide info to contact someone knowledgeable to help sort it out. Get AdWords for "china visa form" or some such, headline "Get The Right Form!". Bingo, traffic by people traveling to China. As their first experience with you is avoiding a common bureaucratic obstacle, they'll disposed to goodwill and belief that you grok something of travel in China.
