Game consoles compete with other consoles in their own generation. PS2 beat XBOX 1 to market by a full year, and trounced it in sales.[1] XBOX 360, on the other hand, beat PS3 to market by a full year, and did better in sales.[2]
XBOX is also uniquely distanced from other huge Microsoft brands, and the overall Microsoft brand itself. People usually just say "XBOX", and it's conspicuously removed altogether from other brands such as Windows. Imagine if it had been called "Windows Game System".
100% accurate. XBOX is a horrible example. Console makers live and die by their current generation. Only Nintendo has the brand to survive failures (and I'd say even they have to start being careful now).
The history of Sega and Sony alone are very telling.
I will admit that I'm surprised that Xbox's branding easily survived the ring-of-death disaster. Part of that is how much money they threw at the problem and part of that is the state of the market [for hard-core console gamers].
Also, remember that the division is billions of dollars in the red. It'll likely take them 2 more iterations (or 10+ years) to break even assuming they can keep their current momentum (which history tells us will be hard).
XBOX is also uniquely distanced from other huge Microsoft brands, and the overall Microsoft brand itself. People usually just say "XBOX", and it's conspicuously removed altogether from other brands such as Windows. Imagine if it had been called "Windows Game System".
[1] http://en.wikipedia.org/wiki/History_of_video_game_consoles_...
[2] http://en.wikipedia.org/wiki/History_of_video_game_consoles_...