It's a shame that people still consider that demo to represent the future of shopping. Nothing could be further from the truth. The VR shopping experience was actually a joke and the real output from the work was an interactive store design tool that helped save the company money by avoiding having to take aisles and whole zones out of commission during testing! The trouble was that, back in the '90s, if you had a good news story about VR and couldn't give them headset pictures or videos, they didn't want to know
