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I can tell you what the benefits are. Whether those benefits make it better than FigJam or whatever is a tradeoff evaluation for each person to make for their use case, it could be that FigJam is right for Alice while Freeform is right for Bob, meanwhile Charlene despises them both.

But there are Facetime users. Not you, and not me at work, but me at home for sure. And there are Apple ecosystem dwellers who use a lot of apps. And definitely Apple ecosystem users that store their data in iCloud.

What Freeform offers those people is a collaboration app (not web app) with the data in iCloud. That has some value for people who already have everything in iCloud.

One kind of person has their passwords in 1Password, their docs in the g-suite, their reminders in some other company’s cloud, &c. They’re happy mixing and matching apps and logins and cloud storage.

They don’t have a compelling need for Freeform.

But what if your passwords and TOTP authenticators are in iCloud via the keychain? What if your docs are in Keynote and Pages and Numbers, stored in iCloud as well? What if you like having Mac and iOs native apps?

Then you have a case for considering Freeform.

I don’t think Apple launched it to take over the collaboration market, but for folks already fully in the ecosystem, it offers benefits.




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