With just the tidyverse library (which includes dplyr), R can be very useful in a data analysis pipeline. It is great for data cleaning and aggregation, especially when a process needs to be done multiple times. It is much faster than excel/power query. I am an accountant in SaaS and spend a lot of my day waiting for excel/powerbi automations to refresh. Similar solutions in R/sql/python would be nearly instant. Also excel/powerbi automations are a bitch to troubleshoot, and are unnecessarily complex.
When following tidy principles, a framework designed by the tidyverse dev Hadley Wickham, R code can be very easy to interpret, similar to SQL. Additionally the R community has made libraries for everything, and I consider R a great general purpose language as well.
Note that different flavours of R have very different performance. 'Base R' is quite slow. But R + data.table is blinding fast. Power Query perforamnce is awful, even compared to base R. Some benchmarks of these plus other data wrangling software (including my own product) at:
